This article presents coaching, which facilitates the highest form of learning, as a potential strategy for promoting professional development in nursing. In doing so, it sets out what coaching is and highlights its benefits in terms of team building, adaptation to changes, career planning and professional development. Having established the rudiments of coaching and identifying its qualities, the article then sets out strategies of coaching using three models: the 3-D Technique Model, The Practice Spiral Model and The Grow Model. Three case histories are presented to explain how these models could be used to implement coaching and personal learning plans (PLP). Coaching can be a powerful tool in enhancing nurses' and other health professionals' ability to contribute to the success of healthcare organisations.

Aru Narayanasamy - Associate Professor, School of Nursing, University of Nottingham; National Teaching Fellow, Cognitive Coach and Member of British Association of Counselling and Psychotherapy (BACP) Coaching Division

Vivian Penney - Associate Professor and Director of Healthcare Education in Practice, University of Nottingham